Like all independent photography companies, yearbooks became an especially challenging part of our business as yearbooks made the transition from cut-and-paste to yearbook software. Suddenly we had taken on the role of software expert and support, and yearbook deadline manager. Yearbooks and school photography go hand-in-hand, so providing a positive yearbook experience is crucial for maintaining the lucrative school photography business. However, all of these additional tasks can take time away from the important school picture Spring selling season. And I think we can all agree that school pictures are where most of the revenue is at!
Due to these challenges, more companies are opting to let go of their yearbook program. Unfortunately there are many risks with doing so, including:
Leaving the door open for your competitor – your competitors will sell yearbooks with the intention of going after the photography business as well.
Losing out on additional revenue based on your hard work – you worked long days to capture beautiful photos... you should capitalize as much as you can on the hard work you have already put in.
Losing a useful sales tool - yearbooks are an effective tool for getting your foot in the door at schools.
With an understanding of these challenges we've sought to streamline the yearbook process for independent photographers. Our partnership is built on two enduring principles:
Maximize opportunities to grow your school picture business.
Eliminate the time and resource burden of yearbooks.
We do more than publish your yearbook... we act as your personal yearbook team, taking on all of the hassle associated with yearbooks, so you can focus on growing the most lucrative part of your business – school photography.
Our Mission Statement says it all:
We help school photographers create a sustainable, in-house yearbook program without investing all of their time and money.
Contact us today to learn more!
e started our school photography company 30 years ago and have always worked
hard to maintain and grow our business. Entrepreneurship is no easy task!